He will come upon the world scene offering peace to a very troubled world, according to Daniel, chapter 8. But, he will, through peace, destroy many people according to the prophecy.
Revelation, chapter 6 shows the Antichrist coming as the rider on the white horse. He has a bow in his hand, but has no arrows. This symbolizes that he has might but offers peace. This is deceptive because he is by nature, a conqueror; the red horse of war will soon follow. This is the beginning of the campaign called Armageddon.
He will, no doubt, be the most attractive, charismatic world leader to appear on the world stage. He will come speaking great words that will mesmerize most people. Eventually, he will enslave most of the world with his mark and number system of transacting business. That same system will eventually cause all to worship him as God, or be killed.