The Bible says that God loves the whole world; however, apart from accepting Christ as the sacrifice for our sin there is no fellowship with God. The Lord loves everyone, but He will still condemn to hell all who fail to turn from their sinful ways.
“For God sent not his Son into the world to condemn the world; but that the world through him might be saved” (John 3:17).
The ultimate problem with the “love gospel” approach is that people fail to realize they have more affection for themselves than they do for the Creator. If you truly love the Lord Jesus, you will obey Him.